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Brand exposure, earned not bought
Your space appears inside premium content with artists of real cultural reach. Marketing you never paid for, reaching audiences you don't normally touch.
Partnership Proposal
Confidential·NYC / 2026·Prepared for House of Sound
TRUENO × House of Sound
Your room, their stage.
A creative partnership that turns House of Sound into the place where artists come to listen, create and tell their stories in New York — captured as premium cultural content.
Proposed byTRUENO
ModelRecurring partnership
First sessionGuaynaa
Year2026
01The Opportunity
More than a showroom.
A destination.
House of Sound is already one of the most extraordinary listening environments in the world.
TRUENO turns that room into a stage for culture.
Where artists come to create — and the world watches through their content.
We bring the artists, the creative direction and the production. You bring the room. Together, we make House of Sound a name that lives inside the work of the artists who pass through it.
02Why It Matters For You
What the room
gains.
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Cultural positioning
From audio showroom to creative landmark. Association with artists, music and storytelling repositions House of Sound at the center of the conversation.
III
Content you can use
Every session produces cinematic material of your space — portraits, atmosphere, the system in action — that you're free to use across your own channels.
IV
A platform, not an event
This isn't a one-night rental. It's a recurring format that brings a curated flow of artists and culture through your doors, all year.
03The Format
Sessions at
House of Sound.
A recurring series of private, invitation-only sessions: an artist, your sound system, and a curated evening of listening, conversation and capture.
Each session becomes a piece of cultural content — a mini-documentary, a listening series, portraits and clips — all set inside your room.
One format. One home. A growing library of moments, all branded to the space they happen in.
House of Sound · NYC
04The First Session
The pilot that proves
the format.
Inaugural Session · 2026
Guaynaa at House of Sound.
Our first session brings Guaynaa — during his visit to New York for Toñita Fest — into House of Sound for a private listening and storytelling experience. The pilot that proves the format, and the first chapter of the series.
Multi-platinumLatin urban artist
GlobalAudience reach
PremiumContent output
Guaynaa is the first. The format is built to bring many more — a steady calendar of artists who make House of Sound part of their story.
05The Partnership
Clear roles.
Shared upside.
TRUENO brings
- 01The artists and the curation
- 02Creative & experience direction
- 03Full production & content capture
- 04Post-production & storytelling
- 05Artist relations & coordination
House of Sound brings
- 01The room and the sound system
- 02The listening environment
- 03Access for scheduled sessions
- 04A space worthy of the artists
The commercial terms — frequency, scheduling and any exchange of value — are simple to define together. The intent is a clean, recurring collaboration that serves both brands.
06Handled With Care
A professional partner,
in your room.
Insured & professional
A licensed NY production company. Coverage and certificates available on request.
Respect for the space
Small, controlled crews. Your room is treated as the asset it is, start to finish.
Brand-aligned
Every piece of content is crafted to elevate — never to cheapen — the House of Sound name.
07About TRUENO
By artists,
for artists.
TRUENO is an artist-focused creative platform based in New York — building intentional moments around music, culture, community and storytelling. We produce audiovisual experiences, premium content and immersive cultural moments with artists we genuinely admire. We're looking for the right room to call home.
We think it might be yours.
TRUENO × House of Sound
Let's make House of Sound a name artists carry with them.
Starting with Guaynaa. Built to last well beyond.